Chapter 1: Understanding Twenty-First Century Public Relations

In this chapter, I can get more experience about Public Relation and I also knew one more PR professional who has worked in Public Relation since 1988. I interested in this sentence from Tracy: " When we do our job well, we can change the way people think, feel, and act." I felt that in the public relation career, the relationship is important and that grow in the honest or trust environment.

In a business or organization, they cannot grow without public relation and public relation become a part of society nowadays. That is the reason why I extreme interested in this career. Moreover, in this week, I have learned about theory and definition of Public Relation as the academic way. In my opinion, I do agree that theory is really important and help practitioner do a good job. Theory helps us to understand the process of public relation and critical thinking about it. When we have a problem in the job we can base on theory to solve this problem across all areas of practice.

I personally agree that nowadays public relation is developing more and more in many different stages such as social, political, and economic circumstances with different countries and regions which involve my country, Vietnam. Specially, public relation gets more advantage about media, every strategy need public relation and every company even small or large are still need it to develop. For instance, singer or actor also need to public to become more poplar in the world.

Finally, I think that Public Relation's theory still need to be taught to the student and practitioner as well but sometime PR practitioners do not need to follow as the theory, because they should explore and develop their thinking and experience during their job even further. So they can combine theory and practice to become the PR expert in the future.