When we mention about ethics, we realize that ethics is the important role, it is not only for Public Relation but also for all of the career in the world such as doctor, teacher, etc. Ethics help us to asses the value of one person but now ethics can help us to estimate the value of one organization. I really interested with Lee's proposition : " Public Relation should help organizations be responsible for their effects on the social and physical environment." or in his own word "A purely selfish policy is not a good policy." Therefore, in my imagine, I think that if you want to become a perfect organization, you should have ethics and responsibility to lead your firm develops.
As I have already mention early on, now ethic is definitely central to understanding of what public relation is about. Ethics included the morals and value which help organizations to have more truthfulness and dependability from client. In my opinion, I think that organization is not easy to be ethical because a unethical firm will get more benefit than the ethical firm, but I am sure that ethical organization will be stable all the time. Actually being ethical may not be as simple as thinking of someone because morale and value of one person are not easy to own up.
Thus, the organization own ethics, they will always careful when deciding and planning public relation. Moreover, they will archive the right action in the job they work with. I hope you enjoy my blog and please don't forget to comment!!!!
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