We have learnt a lot of theories which can support the public relation practice, and one of those is the Excellence theory. This theory is quite interested theory to me because it give me the back ground about which sector of the fast growing is being built. They have different terms which can apply to different country in Asian such as South Korea, Vietnam or China.
Languages are the one of hurdle to sometime prevent the development of public relation in Asia. For example, in my country is Vietnam, English is not really popular to other people. Even though, about 2 years ago, public relation major did not appear in Vietnam, so public relations is also not popular in some of country in Asia. Maybe the person who play a role in organization, they do not know actually what is public relation about. However, we still have a lot of theories and practice to solve all of this problems as providing the outline of overall effectiveness.
Therefore, different circumstance in different countries will need to apply the different kind of practice and management. Hence, if countries in Asia improve the language to play the important role, the international relationships will develop as well.
Yes Jenny, good that chapter helps you in your understanding of PR and how you can better apply it in Vietnam. Isn't it interesting that the PR has to be different in different countries? :) Remember what Miss Tanya showed us about the shampoo campaign in Vietnam? Thats very clever!
ReplyDeleteHey Jenny, really good point when you mentioned that language is a barrier!Really good that you managed to overcome this barrier and is able to learn more about public relations in Singapore. Besides the language, there may be other issues such as the cultural practices that may arise as well. Therefore, we should really learn how to communicate with different countries as it is through such experiences that we stand to gain more insights!(:
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