As we all know that public relations practitioners is a solver of problems and situations public relations need creative and communicate skill for planning or organizing the event. Furthermore, public relations need creative and communicate skill for planning or organizing the event. Without a plan, it means nothing can organize or happen so we can understand the important of planning role. Public relations is a job which can get benefit from thinking, that is the reason why we should understand some of the realities and challenges of professional public relations practice as well. Public relation profession need quite a lot of elements to success and I think that if loose one of those element, they will not success. Practitioners must have a thorough grasp of codes of practice and theory which provide them basis of knowledge to grow up their potential. Communication tool is the important function which you cannot work without it. Like what I mentioned in chapter Public Relation Ethics, values is also one of the important role that can affect public relation person's action . I felt interested with Hofstede, he stated that the organizational culture hold the visible practices of an organization more than the national culture. the reason why is many theories and principles from Eastern influence to some parts of Asia country and the benefit for organization is always the goal of Public relation person to archive. I my opinion, values one of the important part in the public relation career. It helps to define and evaluate the action that we are doing.
Even though , we have different environments in the Public relation area, but if we understand the basis of elements in public relation practice, I believe that we will success.
Planning is a very important process to do before executing a project. Effective communication and organisational culture in a company are also factors in determining the success of the company.
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